




Alliance Française de Hong Kong Tram Design Competition


Competition Theme
Create a tram exterior designs inspired by French culture, art, fashion, and innovation, showcasing the concept of "beauty."



Founded in 1953, the Alliance Française de Hong Kong (AFHK), as one of the members of Fondation des Alliances Françaises in the world, is a Hong Kong not-for-profit association dedicated to the promotion of the French language and culture. With over 6,000 students annually, the AFHK is the only accredited and official examination centre to conduct all the diplomas issued by the French Ministry of Education such as DELF and DALF, TCF and TCF Canada. AFHK is also the only French cultural centre in Hong Kong, organizing major cultural events each year to promote French culture through art, movies, poetry, history, gastronomy, contemporary topics and ideas.
The objective of this tram design competition is to enhance Hong Kong students' understanding of French culture through creative tram design and provide a platform to showcase their creativity, fostering cultural exchange between Hong Kong and France. Let’s immerse ourselves into French culture together and discover new things together!



Eligibility
Secondary school students in Hong Kong
(Form 2–Form 5)
Criteria

Creativity and design potential
(50%)

Understanding and expression of French culture (50%)

Finalist Benefits (40pax)
-
Complimentary access to the meticulously curated French Taster Program by Alliance Française de Hong Kong (AFHK), exploring the essence of French language and culture
-
Endorsement certificate from AFHK Student Ambassadors Programme, enhancing academic and personal portfolios

Grand Prize (1pax)
-
1 exceptional design will be applied to one side of Alliance Française de Hong Kong (AFHK)’s tram body. The tram will parade through the bustling streets of Hong Kong for 4 consecutive weeks, showcasing the young generation's French artistic perspective to the entire city.

Design Submission
Participants must upload their tram designs through the official competition form in high-resolution digital format (PDF, AI, or PSD files with minimum 300dpi).
*Note: The default layer in Illustrator template is set to Green. The submission design DOES not need to be based on this background colour.
Preliminary Selection
A professional judging panel comprising French cultural experts, designers, and educators will select 40 outstanding finalists from all submissions to advance to the finals.
Procedures

Key Dates
Submission
Now till 27 June
Result Announcement
Early July
AFHK Taster Program
July or August (1-day)
(Date TBC)
Tram Launch
Early September
